Video Advertising Summit ONLINE VIDEO ADVERTISING SUMMIT

Tuesday, June 16, 2015

Time-Life Building | NYC
#VideoAdSummit

Video Ad Summit

PROGRAM

7:45am - 8:45am Networking Breakfast
   
8:45am - 8:50am Welcome
 
  • Will Richmond - Editor and Publisher, VideoNuze
8:50am - 9:40am TV and Online Video Advertising: Convergence or Divergence Ahead?
 
Linear audience ratings are declining. Long-form online video viewing is moving to the living room. Viewers increasingly can’t distinguish between what’s “TV” and what’s “video.” And more than ever, advertisers want to target audiences wherever they’re watching and have unified measurement. What does all this mean for video advertising? Will TV and video advertising converge or diverge and what are the implications?
 
  • Scott Ferber – Chairman and CEO, Videology (presenter)
 
Discussion to follow:
 
  • Andrew Feigenson – Managing Director, Digital, Nielsen
  • Kris Magel – Chief Investment Officer, Initiative U.S. / Interpublic Group
  • Melissa Roberts – GM, Enterprise Solutions, FreeWheel
  • Brian Wieser – Senior Analyst, Pivotal Research Group
  • Scott Ferber – Chairman and CEO, Videology (moderator)
9:40am - 10:10am Modernizing the Monetization of Video: The Content Provider's Perspective
 
Video content providers have more opportunities to monetize their video and audiences than ever before.  But the range of video ad formats, fragmentation of inventory across devices, diverse metrics, viewability issues and changes in the buy/sell process have all created unprecedented complexity. Learn how content providers are surmounting these challenges and modernizing how they do business in the online video era. 
 
  • Lorne Brown – Founder and CEO, Operative
  • Sean Holzman – Chief Digital Revenue Officer, Bonnier
  • Stephano Kim – SVP, Ad Operations & Chief Data Strategist, Turner Broadcasting
  • David Morris – Chief Revenue Officer, CBS Interactive
  • Lisa Valentino – Chief Revenue Officer, Conde Nast Entertainment
  • Tom Herman – CEO, DashBid (moderator)
10:10am - 10:40am Small Screens, Big Opportunities: Why Mobile Video is Skyrocketing 
 

The days of the living room being the sole focus for video content providers are over. As smartphone and tablet adoption has skyrocketed, “mobile-first” has become a rallying cry across the ecosystem. While mobile offers new ways to engage viewers, it also carries product and monetization complexities way beyond the desktop world. Learn how these are being addressed and what’s ahead.

  • Mike Berkley – Head of Product, Viacom
  • Dan Colarusso – Executive Editor, Digital, Reuters
  • Rachel Pasqua – Head of Mobility, MEC North America
  • Frank Sinton – CEO, Beachfront Media
  • Michael Sebastian - Reporter, Advertising Age (moderator)
10:40am - 11:00am Morning Networking Break
 

 

 
11:00am - 11:35am Keynote Conversation – The Future of Video Advertising
 

Video advertising is undergoing unprecedented change, driven by new viewer behaviors, content fragmentation and relentless technology advances. In this keynote conversation with one of the industry’s foremost innovators, understand how these forces are impacting video advertising, explore key challenges and opportunities and learn what will determine the ultimate winners.

  • David Cohen – Chief Investment Officer, Universal McCann
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer)
11:35am - 12:05pm Modernizing the Marketing Mix With Online Video: The Brand’s Perspective
 
With unprecedented changes in viewer behavior, brands are rapidly changing their marketing mix to capitalize on online video. Heineken USA has moved 25% of its ad spending to digital, with online video a key component. In this deep dive session, learn how one leading brand is successfully adapting itself to the new media landscape.
 
  • Frank Amorese – Media Director, Heineken USA
  • Dan Kern – SVP, Managing Director, MediaVest
  • Keith Eadie – Chief Marketing Officer, TubeMogul (moderator)
12:05pm - 12:35pm Connected TVs and Advertising: A Match Made in the Living Room
 

Connected TVs are proliferating, ushering online video into the living room right alongside traditional TV programming. With more and more time spent watching via connected TVs, advertisers are taking notice. Explore how connected TVs are attracting ad spending and what’s coming next. 

  • Tal Chalozin – CTO, Innovid
  • Ashish Chordia - Founder and CEO, Alphonso
  • Josh Mallalieu – VP, Partner, Portfolio Management, Universal McCann
  • Scott Rosenberg – VP, Advertising, Roku
  • Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)
12:35pm - 1:20pm Lunch
 

 

 
1:20pm - 1:55pm NewFronts, Upfronts and the Ongoing Battle for Video Ad Budgets
 

Everyone in the video industry is closely watching the flow of ad spending between TV and online video, with this year’s Upfronts and NewFronts taking on even greater interest. Are TV buyers holding back spending as rumored? Are more dollars flowing to online video as many hope? Hear from two senior agency executives about the outcomes and how they’ll influence the rest of 2015. 

  • Jackie Kulesza – EVP, Group Director, Digital Acceleration, Starcom
  • Adam Shlachter – Chief Investment Officer, Digitas LBi
  • Tim Hanlon – Founder and CEO, The Vertere Group LLC (moderator)
1:55pm - 2:30pm Keynote Conversation – The Future of Video Content Providers
 
Video content providers are in the middle of an historic transformation, with traditional business models and assumptions all up for grabs. Learn how established media companies are transforming themselves for the online video era and how new entrants are gaining audience momentum. Plus, get insights about Hearst’s key video initiatives such as its investments in Vice, AwesomenessTV, BuzzFeed, Roku and others.
  • Neeraj Khemlani – Co-president, Hearst Entertainment & Syndication and President, Hearst Digital Studios
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer)
2:30pm - 3:00pm Programmatic Advertising from the Buyers’ Side: A New World of Efficiencies Opens Up
 

Ad buyers are moving more of their video spending through programmatic channels for improved operational efficiencies and advanced, data-centric audience targeting. Learn more about programmatic’s benefits as well as its challenges and what’s ahead from buy-side executives.

  • Larry Allen – SVP, Business Development, Xaxis
  • Jim Caruso – VP, Product Strategy, Varick Media Management
  • Neeraj Kochhar – Managing Director, Buy-Side Platforms, Tremor Video 
  • Troels Smit – Head of Demand Sales, LiveRail
  • Gavin Dunaway – Senior Editor, AdMonsters (moderator)
3:00pm - 3:20pm Afternoon Networking Break
 

 

3:20pm - 3:50pm Programmatic Advertising from the Publishers' Side: The Optimization Opportunity
 

Video ad buyers are funneling more of their spending through programmatic channels, so savvy publishers know they need to there to meet the demand. Explore how successful publishers are optimizing programmatic, while avoiding channel conflicts and growing client relationships. 

  • Doug Fleming - Director of Programmatic, Hulu
  • Manny Puentes – Chief Technology Officer, Altitude Digital
  • Sorosh Tavakoli – SVP, AdTech, Ooyala
  • Tim Trevathan – SVP, Publisher Solutions, Defy Media
  • Ashley Swartz – CEO and Founder, Furious Corp. (moderator)
3:50pm - 4:20pm How to Capitalize On YouTube’s Vast Landscape With Winning Video Ad Campaigns
 
YouTube is a double-edged sword for advertisers. It is the 800-pound gorilla of the online video world, offering unprecedented opportunities for advertisers to target specific audiences. But because of its massive size and diversity, it’s also mind-numbingly complex. In this session, learn about YouTube’s potential and how to navigate it to advertising success.
  • Michelle Bandler – Director of Brand Activation, Google
  • Al Cadena – Senior Account Director, Beeby Clark+Meyler
  • Hermann Hassenstein – Global Head of Marketing Planning, Puma
  • Art Zeidman – EVP, Chief Revenue Officer, Pixability
  • Mike Shields – Senior Editor, The Wall Street Journal (moderator)
4:20pm - 4:50pm The Wild West of Online Video Ad Innovation
 

Online video advertising is teeming with innovation and investment, relentlessly creating new and exciting opportunities for both advertisers and publishers. But in this Wild West environment, it can be confusing to decide what to pursue and what to avoid. Hear about the key trends shaping the market and what’s breaking through.

  • Corey Halverson – Product Director, Media Business Solutions, Akamai
  • Noah Levine – Principal Product Evangelist, Adobe
  • Jeremy Lockhorn – VP, Emerging Media + U.S. Mobile Lead
  • Eric Shih – SVP, Business Development, Teads.tv
  • Jesse Redniss – Co-founder, BRaVe Ventures (moderator)
4:50pm - 5:20pm Has the Viewability Giant Finally Been Slayed?
 
Presented by
 
Viewability remains one of the most hotly debated topics in the online video advertising industry. In the past year there has been lots of progress in addressing viewability and coalescing around critical measurement standards. Yet important steps still remain to fully overcoming viewability’s challenges. In this session, learn why viewability is so critical to the ecosystem and what’s ahead.
 
  • Jonah Goodhart – CEO and Co-Founder, Moat
  • Rick Mandler – VP, Strategy and New Media Sales, ABC Televison Networks
  • Mark Yackanich – CEO, Genesis Media
  • Julian Zilberbrand – EVP, Activation Standards, Insights and Technology, Zenith Optimedia
  • Matt Prohaska – Principal, Prohaska Consulting (moderator)
5:20pm - 6:30pm Cocktails and Networking
   

Keynote Speakers

Speakers

Sponsors

Venue

Time-Life Building
8th Floor Conference Center
1271 6th Avenue, New York, N.Y.

 

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

Register

Note - if you work for an advertiser or agency you might be eligible for a complimentary ticket. And if you're a startup or student, you're eligible for a deeply discounted ticket. Please contact Will Richmond to learn more and receive the appropriate registration code. Tickets are transferable, but are non-refundable.

Event Updates

  • 6-9-15 Video Ad Summit Finalized: 55 Speakers, 13 Sessions, 21 Sponsors, All In 1 Amazing Day

    Video Ad Summit Finalized: 55 Speakers, 13 Sessions, 21 Sponsors, All In 1 Amazing Day

    by Will Richmond

    The full program for the June 16th VideoNuze Online Video Advertising Summit in NYC is now complete, with 55 industry leaders set to appear on 13 different sessions that will cover all of the hottest online video ad industry topics. If your business relies in any way on online video advertising's success, the Video Ad Summit is a highly-focused, must-attend day of learning.

    With over 450 executives already registered to attend, the Video Ad Summit is also an excellent day of networking and business development. Registrants come from throughout the ecosystem - ad agencies, brands, content providers, technologists, venture capitalists, journalists and others.

    Headlining the event are keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content.

    Executives from ABC, Bonnier, CBS Interactive, Conde Nast, Defy Media, Digitas, Google, Heineken USA, Hulu, MEC Nielsen, Puma, Reuters, Roku, Starcom, Turner, Viacom, Xaxis, Zenith Optimedia will also be on stage, along with dozens of others.

    The Video Ad Summit is generously supported by 21 sponsors, including Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, JW, Roku, Tremor Video and VertaMedia.

  • 5-13-15 Universal McCann Chief Investment Officer David Cohen to Keynote Video Ad Summit

    Universal McCann Chief Investment Officer David Cohen to Keynote Video Ad Summit

    by Will Richmond

    Universal McCann Chief Investment Officer David Cohen will be the morning keynote guest at the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC. 

    One of the industry's foremost innovators, David will participate in a conversation with VideoNuze editor and publisher, Will Richmond, titled "The Future of Video Advertising." They will discuss how unprecedented forces are impacting video advertising, the key challenges and opportunities, as well as who will be the ultimate winners in the fast-evolving landscape. 

    The jam-packed program also features afternoon keynote guest Neeraj Khemlani, Co-President of Hearst Entertainment & Syndication and President, Hearst Digital Studios. Neeraj will participate in a conversation with VideoNuze editor and publisher, Will Richmond, titled "The Future of Video Content Providers." 

    With traditional video business models and assumptions up for grabs, they will discuss how established media companies are transforming themselves for the online video era and new entrants are gaining audience momentum. Neeraj will also provide insight into Hearst's key video initiatives including investments in Vice, AwesomenessTV, BuzzFeed, Roku and others. 

    There are 35 executive speakers are on the program, from industry leaders like Bonnier, Conde Nast, Defy Media, Disney/ABC, Digitas, Google, Heineken USA, Initiative, MediaVest, Nielsen, Reuters TV, Roku, Starcom, Turner Broadcasting, Viacom, Zenith Optimedia and many others. 

    The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers. 

    Discounted, early bird registration is open, and all early bird registrants will be entered to win a 55-inch TCL Roku TV, generously provided by Roku. 

    Learn more and register now!

  • 4-22-15 Program Set for June 16th VideoNuze Online Video Ad Summit, Hearst Co-President to Keynote

    Program Set for June 16th VideoNuze Online Video Ad Summit, Hearst Co-President to Keynote

    by Will Richmond

    The initial program for the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC is now set.  

    I'm thrilled that Neeraj Khemlani, Co-President of Hearst Entertainment & Syndication and President, Hearst Digital Studios, will be our keynote guest. I will be interviewing Neeraj about critical industry trends, how established media companies are positioning themselves for the online video era and how viewers' behavior is impacting advertising. Plus, we'll discuss Hearst's investments in Vice, AwesomenessTV, BuzzFeed, Roku and others. 

    So far, 26 executive speakers are on board, from industry leaders like Bonnier, Conde Nast, Digitas, Heineken USA, MediaVest, Reuters TV, Roku, Starcom, Viacom, Zenith OptiMedia and many others. 

    The jam-packed program will feature 14 sessions on the convergence of TV and video advertising, programmatic from both the buyers' and publishers' sides, how video monetization is being modernized from both the buyers' and publishers' side, mobile video, connected TVs, the NewFronts/Upfronts, viewability and online video ad innovation. 

    The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers. 

    Discounted, early bird registration is open, and a reminder that all early bird registrants will be entered to win a 55-inch TCL Roku TV, generously provided by Roku. 

    Learn more and register now!

  • 3-5-15 Early Bird Registration Now Open for June 16th VideoNuze Online Video Ad Summit, 9 Initial Sponsors, Win a Roku TV

    Early Bird Registration Now Open for June 16th VideoNuze Online Video Ad Summit, 9 Initial Sponsors, Win a Roku TV

    by Will Richmond

    Early bird discounted registration is now open for the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. As an extra incentive, one early bird registrant will win a 55-inch TCL Roku TV, graciously provided by Roku.

    The Ad Summit will once again be a premier day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees, featuring 40+ speakers and I'm confident this year's event will be even better, in our new venue the Time-Life Building's spacious 8th floor conference center. Detailed program info will be posted soon.

    I'm thrilled to have 9 fantastic companies on board as initial sponsors, including Premier Partners FreeWheel and Pixability; Headline Partners Altitude Digital, LiveRail/Facebook, Ooyala, Teads.tv and TubeMogul plus Branding Partners Brightcove and Roku. All of these companies are key players in the online video advertising ecosystem and I'm honored they've decided to be a part of the Ad Summit.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

    Learn more and register now!

  • 1-28-15 Save the Date: 5th Annual VideoNuze Online Video Ad Summit on Tues., June 16th in NYC

    Save the Date: 5th Annual VideoNuze Online Video Ad Summit on Tues., June 16th in NYC

    by Will Richmond

    Please save the date for the 5th annual VideoNuze Online Video Advertising Summit, on Tuesday, June 16th, in NYC.

    Online video advertising is booming, and the Video Ad Summit has become the industry's top event for learning and networking. Over 425 decision-makers at agencies, brands, content providers, technology companies and others in the video ecosystem attended last year's Video Ad Summit which featured 18 sessions and 45 speakers. In addition, 18 of the industry's leading companies sponsored last year's event.

    With all of the industry's growth, I expect the 2015 event to be even bigger - jam-packed with thought-leader keynotes, panel discussions, fireside chats, presentations and tech demonstrations. Not only will we dig into the big opportunities, but we'll also have candid sessions on key challenges such as viewability, fraud, measurement and ROI. As always, you can expect a high-impact full-day program.

    The Video Ad Summit is moving to a more spacious venue in 2015 as well - the Time-Life Building's 8th floor conference center, conveniently located in midtown at 6th Avenue and 51st Street. Assuming the weather cooperates, we'll have lunch and cocktails outside on the terrace.

    The 2015 web site is coming soon. In the meantime, see LAST YEAR'S event web site for more background.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me!